Sales hike propels ‘News’ into top ten

THE Hawick News has been named among the UK’s top-performing papers, recording a 1.9 per cent year-on-year increase in sales between July to December last year.

According to the Audit Bureau of Circulations (ABC), which compiles figures for 383 weekly paid-for titles, the ‘News’ sold an average 5,317 copies a week during the second half of 2010 – and its success has catapulted Teries’ favourite read to seventh spot in the six-monthly newspaper sales chart.

Commenting on the latest ABC audit, which also revealed that more than 50 newspapers had been hit by double-digit decreases in sales, Hawick News editor Jason Marshall said: “It’s still such a tough market out there with the vast majority of papers in decline. So for the ‘News’ to post such a strong growth figure is a fantastic achievement, and one we’re all immensely proud of at the office.

“We’re delighted that our readers continue to support the Hawick News in such large numbers and the feedback we’re getting is that they wouldn’t miss their paper on a Friday morning. That’s what it’s all about for us, making sure we’re giving townsfolk what they want and a little more besides.”

Mr Marshall, who took over the reins at the ‘News’ in January 2007, added: “I’d also like to highlight our reporters’ talent, hard work and dedication. As with all newspapers it’s quality that really counts and our team has it in abundance.”

The top-performing paper in the UK between July to December last year was Staffordshire’s Leek Post and Times, which saw its sales increase by nine per cent year-on-year to 11,515.