Internet crazes are commonplace nowadays, so it wasn’t surprising that ‘Necknominate’ became the latest viral phenomena.
Now for those of you who aren’t familiar with the ‘social drinking game for social media’ as it has been described, Necknominate is the art form of downing an alcoholic beverage, then nominating two others to carry on the chain. The drinking challenge, which exploded in Australia at the start of the year, is said to have originated in London and been a private joke. That is a joke in itself, because nothing is private on the internet.
However, police forces and health officials have moved swiftly to condemn the craze, amid warnings that participants could be putting themselves or others in extreme danger. Evidently, the police have a line of duty to follow; it is indeed their responsibility to be thoughtful of the public’s best interests. Quite ironic really, because earlier this week I witnessed one local bobby ‘necking’ his pint expertly in a video posted on social media site Faccebook. I must add, the officer in question wasn’t on duty at the time, but nevertheless it wasn’t the cleverest thing to be seen doing by someone holding down a responsible position was it?
As for the drinking challenge itself, is it a good thing or a bad thing? Well, let’s be pragmatic about it, downing a tin of lager under normal circumstances is something we’ve all probably done at some point in our lives. In fact, many of us will have done far worse. I remember what it’s like to be young and full of bravado, some of my friends will even recall me waking up in the cellar of a locked pub in the early hours one morning; in a state of comatose after downing what could only be described as a Molotov cocktail. Which leads me to my point, the game is intended to be a bit of fun. Sure by all means make your video funny. I’ve cackled away immensely at some of the clips, ranging from a man being towed along a muddy field by quad bike, wearing nothing but his birthday suit. To a girl plodding along a country road on a horse in nothing but her lingerie – all great fun.
However, there have been videos of people downing vodka, whisky, even a full bottle of Jagermeister. This is downright stupid, especially when some of these extreme-neck-nominations as they’ve been labelled, contain footage of people jumping from bridges or fooling around in dangerous rivers. This may seem like a great idea and I do not doubt the people taking part are having fun. The problem is, one of these times the prank is going to go wrong and I fear that it won’t be too long before someone’s neck-nomination results in an accident or worse. This isn’t intended to ruin your fun, just don’t say I didn’t warn you. Now I nominate . . .