THREE of the town’s major supermarket chains have cranked up the pressure on each other as they compete for cash at the check-outs.
And Sainsbury’s, Spar and Morrisons are hoping their respective nationwide promotions will see Teries’ pounds rolling in.
As the credit crunch continues to bite, there is plenty to entice people to part with their money.
Spar fired the first shots recently with the launch of their own budget range, which is proving popular with customers at the Dickson Street Store.
But they have been closely followed by the Morrisons Millions offer and Sainsbury’s’ Price Match promotion.
Morrisons are currently offering three customers in Hawick the chance to win £100 every day – with the possibility of scooping a £25,000 jackpot in the Super Saturday draw.
Hawick assistant manager Gordon Solley said: “It’s our biggest ever cash give away. For every pound spent customers will get one entry and at the bottom of the receipt, below the barcode, there will be an eight-digit number.
“The winning numbers will be drawn at random from our head office and displayed on a board at the front of the store.
“Nationwide there is also the chance to win £25,000 every Saturday.
“It’s just our way of trying to encourage shoppers back into the store.”
While Sainsbury’s have installed a price comparison system at their tills to calculate the price of branded goods in a customer’s shopping basket against rivals’ prices.
If the basket is cheaper at its rivals at Tesco or Asda, Sainsbury’s customers will get a coupon for the difference that is valid for two weeks.
The minimum spend is £20 and doesn’t apply to online shopping.
Mike Coupe, Sainsbury’s group commercial director, said: “Unlike some of our competitors we aren’t asking customers to do the hard work to check on our prices. We know shoppers don’t want the hassle of having to enter different pieces of information on their computer at home before having to then print out a coupon just to check they are getting the best deal.
“We are so confident that our prices are competitive with Asda and Tesco that we are happy to do the legwork for our customers.”